I’m an academic by training and a clothing enthusiast by heart. I’ve over 10 years of expertise in working with all aspects of text - from copy to press releases, from editing to interviewing and publishing.

I don’t have a formal background in fashion. I do have first-hand experience with, and a strongly developed take on, high-end designer clothes. I know my way around but prefer to be an outsider to the fashion industry - committing myself to those able to change, challenge or deliberately ignore it.

This perspective allows me to be open-minded and honest about who you are as a brand, what you do, where you want to go, and how to get there.

Take a look at my writing portfolio here and browse my personal style archive here