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I don’t believe in concepts, stories and identities. I do believe in the power of words and the importance of speaking in your own voice.

I don’t like materialism. I do believe materiality should matter more. I prefer smallness over bigness, but do think small is the new big.  

I’m convinced that a brand is like a human being: to achieve your full potential means to become who you are, and that is not a process of ego-formation but of self-creation

I don’t think of you as a client and of myself as a contractor. I think of us as working together in a personal, conversational way.