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I don’t believe in concepts, stories and identities. I believe in the power of words to help you find your own voice as a brand, and to use that voice to express yourself in everything you do - from fabric to sales, from design to marketing.
 
I don’t think of you as a client and of myself as a contractor. I think of us as building a long-term relationship in a personal, conversational way.

I’m convinced that clothing brands are like humans: to achieve your full potential means to become who you are, and to become who you are is not a conceptual process of identity-formation but of radical self-creation and -experimentation.

When successful, my work is entirely paradoxical: I help you to become yourself and to make what you do speak for itself.